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SHOP X


ABOUT PATRIA X


100% MADE IN GREAT BRITAIN
WORLD CLASS LUXURY PIECES
SUPPORTING ARMED FORCES CHARITIES
CROWDSOURCED FOR GREAT VALUE
FOUNDED AND STAFFED BY VETERANS
LOWEST ENVIRONMENTAL IMPACT

QUALITY

  • 100% BRITISH MADE
  • UNCOMPROMISING APPROACH
  • RELENTLESS PURSUIT OF QUALITY

 

UNCOMPRISING QUALITY

Patria looks to make the best product it can in any category.  The best materials, the best construction, a strong emphasis on function and durability rather than fashion.  We have partnered world-class British manufacturers which together have over 300 years of experience in the their sectors.  Where products didn’t exist, in particular our sports range, we have created a new supply chain including commissioning unique, woven cotton fabrics for our sweat and forthcoming rugby shirts. 


BRITISH MADE

Our products are 100% British made.  Let’s be very specific about this.  We don’t have ‘London’ on our label but make offshore.  We don’t import fabric and assemble garments here.  Every element of the manufacturing that can be, is here, onshore in the UK.  Britain doesn't raise cashmere goats.  But our thread is woven in Scotland and the jumpers are knitted here too.  We don’t grow cotton here, but we weave all our cotton here.

 

PRICING

Our aim (and our research confirms this) is to offer our products at a consistent 30-40% discount to comparable products in the market.  So there are cheaper Cashmere sweaters on sale.  But they aren’t made from the same quality of fibre, nor with the same quality of construction.  At the quality position we occupy, which we believe is the best, our prices are the lowest available.

 

DURABILITY & REPAIR

One of our strongest beliefs is that the greatest impact our products can have is through lasting.  So our start point is to make the best piece we can with the best materials.  We also provide a detailed care guide for each piece.  And finally all our products are repairable through our "make and mend" service.

If you want a piece repaired return it to us and we’ll resole, patch or darn it and send it back.  Yes, we charge, but it will be reasonable and we will run it past you first.  This is of course separate from any problem you might have.  If there is a fault with a product then or course we’ll cover it for you.


NO AIRMILES

In addition to making only what we need, we also make it here in the UK. Some of our raw materials make a journey to the UK, but everything else happens here. Accordingly a Patria sweater or pair of shoes has the lowest carbon footprint possible.

CROWDSOURCING

Because we only make a product when we have an order for it Patria, is more efficient than other retailers.  Put simply we only make what is needed.  We don’t have to stock multiple sizes.  We don’t have to guess what customers want and run the risk of having a product (or a range) that isn’t wanted.

PACKAGING

We invest in quality, recyclable materials that will get our products to you in good condition.  If it’s important for the long term protection of the piece then we over invest.  So our shoe boxes are of good quality, as our sweater boxes.  As you will see – all are made from recycled and recyclable materials.  Everything else we look to eliminate or minimise.  We don’t ship our products with gold embossed swing-tickets.  They may be pretty.  But they are costly and go straight in the bin. What a waste.

 



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